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Booz Allen: narrative and why most companies are dysfunctional |
| Organizational and Business
Storytelling In The News: Story #50
February 5, 2004 Booz Allen: why are most companies are dysfunctional? It's not a headline in the Wall Street Journal or the Financial Times this morning, but perhaps it ought to be: a just-published study by Booz Allen has the startling conclusion: most companies are dysfunctional. More than 60% of respondents found their organizations exhibit “unhealthy” profiles of one kind or another. And larger companies are more dysfunctional than smaller companies. As companies grow, they centralize and demonstrate more military traits. Once their annual revenues cross the $1-billion threshold, operations necessarily decentralize, but often badly. Moreoever the top of these organizations is typically out of touch and frustrated. Survey results indicate sharp differences between senior management responses and those of lower-level groups, suggesting a disconnect between senior executives’ perceptions of the organizations they believe they’ve established, and the organizations they are actually running. Although senior managers likely view their self-professed involvement in operating decisions as good, junior managers overwhelmingly report feeling micromanaged. Bottom line: less than half of all respondents agree that “important strategic and operational decisions are quickly translated into action” in their organization. Seven types of organization In the study entitled, "Profiles in Organizational DNA Research and Remedies", Gary Neilson, Bruce Pasternack, Decio Mendes, and Eng-Ming Tan suggest that there are seven types of organization (interesting how often that number seven comes up - is it because there are really seven types, or is it because we can only remember seven things at once?). The first three types of organization get a passing grade from Booz Allen:.
What remedies are proposed? Perhaps more important however are the remedies for such a grim situation, and this is where the article is disappointing. What does it propose? On the surface there is a diverse set of remedies, couched in the language of biology ("DNA" "living organisms") but when we look closely at the actions recommended, the biological language almost immediately switches to engineering. The "DNA" is apparently composed of "building blocks" and "processes" which must be "realigned" and "restructured". "People", it seems, are also treated as things to "realigned." These approaches, as it happens, are what consulting firms traditionally make money doing, as well being what caused the problems in the first place. Thus the remedies reflect the traditional the engineering approach,including:
In effect, Booz Allen is back in the world of the standard management manual. Fix the systems. Re-engineer processes. Streamline procedures. Re-form and flatten the organizational structure. Analyze things in terms of grids and charts. Develop plans in which individuals are programmed to operate like so many obedient computers. Hone our interpersonal mechanics and build skill inventories. Bring to our difficulties a fix-it attitude, as though our past errors can be easily corrected with straightforward explanations. The cheerful but deluded optimism of this thinking sheds little light on why some organizations flourish and grow and are widely admired, and then suddenly collapse with the abruptness of a punctured balloon, or why some managements endure the most severe tribulations and difficulties, while others stumble at even a mild bump. The mechanistic solutions don't fit the complexity, the mess, the jumble, the clutter, the chaos, the confusion, the living core of modern organizations. And it rarely succeeds in persuading organizations to change in any fundamental way. Trying to fix sick organizations solely by "realigning structures, processes, roles and incentives" is like a medical practitioner trying to cure sick human beings with a hammer and a screwdriver. It may not be irrelevant, but generally, it's not going to get the job done. The missing ingredient: narrative For regular visitors to this website, the ingredient that is missing in understanding and solving the problems of the living organization will be obvious: narrative. Narrative is the bloodstream of the living organization. Narrative is the vehicle by which anything of significance gets communicated and how anything gets decided in a firm and how enduring corporate cultures emerge. We can only understand what is going on in a living organization by understanding its narratives, and we can only turn sick organizations into healthy ones by dealing with its narratives. How? How does one go about using narrative to deal with dysfunctional corporate behavior? There is a great deal of material on this website on that issue, as well the books that I've written (The Springboard) and the ones that are forthcoming (Squirrel Inc; Storytelling in Organizations). I also offer tailor-made workshops to organizations that seriously want to make a real change in their corporate story, instead of going through the motions and repeating engineering approaches that haven't worked. Interestingly, Booz Allen has published elsewhere penetrating insights on the role of narrative in organizations, for instance Bill Birchard's article in 2002 or Jay Ogilvy's article on Sartre in 2003 But sadly, it seems that narrative thinking has yet to enter Booz Allen's DNA in any significant way. When it does, Booz Allen may be able to get beyond diagnosis and actually solve the problems they have identified. Why? Because then, they will have understood the story. Read the Booz Allen article For more examples of Storytelling in The News, go to the Archive |
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Storytelling
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The Springboard: How Storytelling
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Go to other relevant links Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com
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