Steve Denning best keynote speaker on leadership innovation business narrative storytelling

From "sales pitch" to "trusted partnership"

Storytelling is pervasive in sales and marketing conversations. That’s because storytelling can compellingly communicate the history of the firm, the usefulness of the firm’s products and services, the firm’s values as well as the character of the customers who appreciate the firm.

It is however important to distinguish between the role of storytelling when it is being used to launch a sales pitch aimed at maximizing short-run sales and the role of storytelling being used to establish a trusted partner relationship that lays the basis for enduring enthusiasm for the firm and its products and services.

This vital issue for sales, marketing and branding departments is discussed in chapter 6 of The Secret Language of Leadership. To get an advance peek at what’s involved, click here.

“Steve Denning is the Warren Buffett of business communication. He sees things others don't and is able to explain them so the rest of us can understand.” Chip Heath, co-author of Made to Stick. “This book offers a genuinely refreshing perspective and an uncommon insight into the narrative life of leadership. I highly recommend you get it today and read it tonight. Tomorrow will be an entirely different kind of day if you do.” Jim Kouzes. Co-author of The Leadership Challenge

The Leader's Guide to Storytelling: Mastering the Art & Discipline of Business Narrative
A book by Steve Denning (Jossey-Bass, 2005)

Squirrel Inc: A Fable of Leadership Through Storytelling, 
A book by Steve Denning (Jossey-Bass, June 2004)

Storytelling in Organizations
a book by Steve Denning with John Seely Brown,
Larry Prusak & Katalina Groh (Elsevier, June 2004)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations 
a book by Steve Denning (Butterworth Heinemann, 2000)

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Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com

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