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William Shakespeare: King Henry V 

Shakespeare puts a springboard story in the mouth of King Henry to rouse his men's courage to fight the battle:
 

WESTMORELAND. O that we now had here
    But one ten thousand of those men in England
    That do no work to-day!
  KING. What's he that wishes so?
    My cousin Westmoreland? No, my fair cousin;
    If we are mark'd to die, we are enow
    To do our country loss; and if to live,
    The fewer men, the greater share of honour.
    God's will! I pray thee, wish not one man more.
    By Jove, I am not covetous for gold,
    Nor care I who doth feed upon my cost;
    It yearns me not if men my garments wear;
    Such outward things dwell not in my desires.
    But if it be a sin to covet honour,
    I am the most offending soul alive.
    No, faith, my coz, wish not a man from England.
    God's peace! I would not lose so great an honour
    As one man more methinks would share from me
    For the best hope I have. O, do not wish one more!
    Rather proclaim it, Westmoreland, through my host,
    That he which hath no stomach to this fight,
    Let him depart; his passport shall be made,
    And crowns for convoy put into his purse;
    We would not die in that man's company
    That fears his fellowship to die with us.
    This day is call'd the feast of Crispian.
    He that outlives this day, and comes safe home,
    Will stand a tip-toe when this day is nam'd,
    And rouse him at the name of Crispian.
    He that shall live this day, and see old age,
    Will yearly on the vigil feast his neighbours,
    And say 'To-morrow is Saint Crispian.'
    Then will he strip his sleeve and show his scars,
    And say 'These wounds I had on Crispian's day.'
    Old men forget; yet all shall be forgot,
    But he'll remember, with advantages,
    What feats he did that day. Then shall our names,
    Familiar in his mouth as household words-
    Harry the King, Bedford and Exeter,
    Warwick and Talbot, Salisbury and Gloucester-
    Be in their flowing cups freshly rememb'red.
    This story shall the good man teach his son;
    And Crispin Crispian shall ne'er go by,
    From this day to the ending of the world,
    But we in it shall be remembered-
    We few, we happy few, we band of brothers;
    For he to-day that sheds his blood with me
    Shall be my brother; be he ne'er so vile,
    This day shall gentle his condition;
    And gentlemen in England now-a-bed
    Shall think themselves accurs'd they were not here,
    And hold their manhoods cheap whiles any speaks
    That fought with us upon Saint Crispin's day.
-
 
     William Shakespeare, Henry V.  Act IV, scene iii, 35 

“Steve Denning is the Warren Buffett of business communication. He sees things others don't and is able to explain them so the rest of us can understand.” Chip Heath, co-author of Made to Stick. “This book offers a genuinely refreshing perspective and an uncommon insight into the narrative life of leadership. I highly recommend you get it today and read it tonight. Tomorrow will be an entirely different kind of day if you do.” Jim Kouzes. Co-author of The Leadership Challenge

The Leader's Guide to Storytelling: Mastering the Art & Discipline of Business Narrative
A book by Steve Denning (Jossey-Bass, 2005)

Squirrel Inc: A Fable of Leadership Through Storytelling, 
A book by Steve Denning (Jossey-Bass, June 2004)

Storytelling in Organizations
a book by Steve Denning with John Seely Brown,
Larry Prusak & Katalina Groh (Elsevier, June 2004)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations 
a book by Steve Denning (Butterworth Heinemann, 2000)

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Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com

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