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Please join me in a special celebration of the publication of The Secret Language of Leadership. If you buy the book now, you'll also get an impressive array of supplementary leadership tools from all around the world, including US, UK, France, Denmark and Australia at no extra cost to you. (Note: some bonus tools are in limited quantities.) After you order the book from Amazon, come back to this webpage and enter your Amazon order number in the form at the bottom of this page to redeem your supplementary leadership tools. Scroll down for details of the bonus tools. |
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What The Secret Language of Leadership is about ... Just think about all the people in your life who are not currently doing what you might have liked. Or
not acting with the energy and enthusiasm you
might have desired. The Secret Language of Leadership explains what's involved in developing these capabilities. And to celebrate the launch of this book, my colleagues and I are offering to all who buy the book this week, not just the new book, but also valuable supplementary leadership tools that will help implement the ideas in the book more easily and quickly, including: LEADERSHIP TOOLS Here’s how to get the book and all the supplementary leadership tools, at no additional cost to you: |
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Here's how to get the book and the supplermentary leadership tools:
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Why all the bonus gifts?And it’s not just the benefits you’ll get from reading the book. Don’t overlook the valuable supplementary leadership tools that I and my colleagues are offering, at no additional cost to you. There are audio tapes, videos, templates, exercises, tips, tricks, interviews, coaching and mentoring, and more. To see what the supplementary tools are in detail, click here. Why are we (literally) giving away the store? In my case, it’s because my overriding goal is to enable you to change the world. You see, as I look around the world, I know that there are many problems, big problems, problems that need fixing—badly. And yet I know that I’ll never have time to be able to fix all those problems single-handed. But I also know that if I can show tens of thousands of leaders around the world to learn how to spark change and get others to buy into their cause, then there’s a chance of making the world a better place. Having stumbled on the power of narrative and then having studied and perfected what I learned in years of practical implementation, with many of the major corporations around the world, I want to share what I’ve learned so that you will be able to build on my experience and to spark change in the world. It’s all about authenticityIs the book offering a set of glib and superficial party tricks, by which listeners are hoodwinked into doing something they don’t want to do? No, it’s not. (If it was, it wouldn’t be getting the kind of endorsements from the world’s top leadership experts that it’s already received.) In fact, a huge part of the transformational leadership agenda is about communicating genuinely, honestly, truthfully and authentically. Tell the truth and people trust you. In some ways it’s as simple as that. Trickery is the antithesis of transformational leadership. And yet, there’s more to it than that. This is about enabling an audience to see possibilities that they have hitherto missed. It means creating the capability in the audience to view for themselves the world and their relations with others in a new and more truthful light. It involves pointing a way forward for people who find themselves—for whatever reason—cornered by the current story that they are living. It entails enabling the audience to recognize a new, different, and more promising story that they could be living, which they for some reason have not visualized up till now. Deep listeningAnd it’s about deep listening. Transformational leadership entails figuring out why our followers don’t see our change ideas as positively as we do. Within what story do they find themselves cornered? What artificial walls have the listeners constructed around their current existence so that they don’t see the same future we do? What imaginary constraints are hampering them from imagining something different? What mythical limitations are hobbling their vision? Which of their most heartfelt dreams are currently unfulfilled? If we can understand these aspects of the audience’s story, then crafting a new story that will resonate with them is often relatively simple. All around the world people are waking up to the power of the language of leadership and the potential of this fundamental rethinking of communication. Now you too can learn the secrets of the language of leadership, and discover learn how even ordinary people become extraordinary. And remember you get more than the the book. Take a look at what Larry Prusak, Jim Kouzes, Chip Heath, Seth Kahan, Kevin Eikenberry, Annette Simmons, Cliff Atkinson, Shawn Callahan, Katharine Hansen, Dave Zinger, Richard Stone, Stan Garfield, Svend-Erik Engh and Madelyn Blair are offering as their contribution to the supplementary leadership communication tools to anyone who purchases the book this week. To see details, click here. Here's how to to get not only the book but also the valuable leadership tools that supplement the book and that will accelerate your implementation of the book’s principles. |
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First, click here to order the book from Amazon: Then return to this website and fill out the form below with your purchase order details from Amazon to get all of the extraordinary supplementary leadership tools, at no additional cost. You can scroll down here. P.S. Please go ahead and share it with your friends! |
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A special message from Steve DenningI’m celebrating the launch of my new book by offering a wide array of valuable supplementary leadership tools. If you want to see the details of the impressive array of these bonus gifts, you can scroll down by clicking here. I think you’ll have fun with the audio recordings in the supplementary leadership toosl. They’re conversational, insightful and above all, funny. Put them in your iPod and listen to them anywhere. The streaming video from my DVD will give the essentials of what's involved crafting and performing a springboard story. The templates and the exercises are what I and other practitioners use in workshops with Fortune 500 companies. They push participants to get to the nitty-gritty of the language of leadership. Some of them have never been published before. The interviews will broaden and deepen your understanding of what’s involved in implementing the language of leadership. The offer of free coaching in storytelling by Svend-Erik Engh is really an amazing offer. In using these materials, you’ll learn how to communicate quickly and convincingly, connecting with your listeners and engaging them at a deep level. The basic elements are very simple and their gist can be picked up in minutes. But be warned! To take full advantage of what's involved will take a lifetime. Here’s how to get the book and all the supplementary leadership tools... |
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Get All These Free Bonus Tools
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New Bonus Tool | ||||||||||||||||
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Bonus Tool #38: Michelle James: Free telephone coaching session for Entrepreneurs “Creating Your Future Story” (1 hour). (LIMITED QUANTITIES)Emerging your future story leads to fresh business ideas and approaches. Michelle James, CEO of The Center for Creative Emergence and business creativity coach, is offering free telephone coaching sessions for entrepreneurs to develop the story of what's next in your business based on what's most alive for you. In the session, you will access and cultivate the emergent story upon which you can take inspired action. NOTE This offer is limited to the first fifteen people who apply. |
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Valuable leadership tools | ||||||||||||||||
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Bonus Tool #1: Interview with Jim Kouzes (35 minutes audio)Jim Kouzes’s book, The Leadership Challenge, co-authored with Barry Posner, has already sold several million copies and has just been published in a fourth edition. In this 35 minute interview, Jim talks about both what's new and what's timeless in the field of leadership. |
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Bonus Tool #2: Interview with Chip Heath (25 minutes audio)Chip Heath’s book, Made to Stick (Random House) went right to the top of the best-seller list when it was published in January 2007, and has remained there ever since. In this 25 minute interview, Chip talks about what makes an idea be remembered and implemented. |
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Bonus Tool #3: Larry Prusak discusses conversation in organizations (60 minute audio)The Secret Language of Leadership presents leadership as an interactive conversation. In this 60 minute presentation, knowledge guru, Larry Prusak, talks about the role of conversation in organizations. He explains how to go about transforming antagonistic management talk into energizing conversation. |
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Bonus Tool #4: Kevin Eikenberry: 101 Ways to Become a Remarkable Leader (6 pages, pdf) This Special Report will inform you . . . and inspire you with things you can do every day to become more of what you were meant to be! It contains 101 specific things you can do - regardless of how busy you are
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Bonus Tool #5: Katalina Groh: The Art of Possibility (streaming video) Whether you have experienced the acclaimed Leadership: An Art of Possibility film or are new to Groh Productions, please enjoy the bonus content from our inspiring Possibility Series, retail value $1,495, absolutely free! |
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Bonus Tool #6: Seth Kahan’s “jumpstart storytelling” (8 pages)An ability to get people quickly working together is a key aspect of The Secret Language of Leadership. In this 8 page paper, Seth Kahan offers his famous methodology for jumpstart storytelling, which can large numbers of people working together fast.. |
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Bonus Tool #8: Interview with Harsh Verma, author of The Avatar Way of Leadership (5 pages) Each month the International Leadership Association (ILA) interviews a member-author of a recent leadership book and shares excerpts of that book with its membership. In this interview with Harsh Verma, author of The Avatar Way of Leadership, the reader will learn about a model of leadership in India based on the literature of three mythical Indian figures. |
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Bonus Tool #9: Rob Cross: Managing The Energy That Drives Innovation Rob Cross, University of Virginia, Jane C. Linder, Accenture Institute for High Performance Business and Andrew Parker, Stanford University: (19 pages) Leaders readily acknowledge that energized employees are more likely to produce valuable innovations than those who have become passive or reactionary. The coauthors studied 15 organizations to identify ways energy is created and diffused in networks. This article illustrates the substantial impact that energizing interactions have on innovation as well as three important ways managers can influence energy and innovation in strategically important groups. |
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Bonus Tool #10: Dave Zinger: Change On A Page (1 page) Brevity is the soul of wit, and here Dave Zinger show why. Are you on the same page when talking about change? Dave, an expert on employee engagement and strength based leadership, offers a powerful one page perspective on change: CHANGE IS. David offers 7 cogent concepts to give you a quick handle on change. |
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Bonus Tool #11: Tony Quinlan: Mythology, leaders and leadership (article, 25 pages) In every culture, certain events and individuals stand out – becoming legendary in their re-telling. And each story will reinforce some value within the organisation – but not always the one that we think it’s telling. In this article, the chief storyteller of the UK firm, Narrate, Tony Quinlan explores the relationship between leadership and mythology. |
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Bonus Tool #12: Steven Sonsino & Jacqueline Moore: The Seven Failings of Really Useless Leaders (30 page chapter and Webinar) We generally learn more from our failures than our successes. In their insightful book chapter and webinar, Steven Sonsino and Jackqueline Moore show not only how really useless leaders kill explanation, emotion, engagement, enthusiasm, rewards, culture, trust and action but also how to do the opposite and inspire people to higher levels of performance, productivity and profitability. |
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Bonus Tool #13: Daniel Chauvel and Stephane Baillie-Gee: Leadership (en francais): Workshop in Paris (50% discount) Aujourd’hui le leadership c’est pour chacun, et pour une durée limitée, la capacité d'intégrer et d'exprimer sa vision, de se donner et de donner aux autres les moyens d'apprendre et de partager l'expérience, d'accompagner et de piloter le changement, et enfin, le cas échéant, de poser les limites. Séminaire pour deux jours en français à Paris, 13, rue des Ecoles, Paris 5°, France le 29-30 janvier 2008, donné par Daniéle Chauvel et Stephane Baillie-Gee. Le prix normale est 1300 € HT. Vous bénéficierez d’un rabais de 50% et vous épargnerez 650 € HT. |
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Bonus Tool #14: Annette Simmons: Building Trust Several Stories High (13 pages) Current interpretations of rational decision-making may systematically erode trust between individuals working in/with organizations. In this article, storytelling guru, Annette Simmons, presents storytelling as a powerful tool for blending imprecise, technically irrational yet vitally relevant perceptions of fairness back into rational decision making without abandoning the ideals of rationality or floating into never-ending relativism. |
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Bonus Tool #15: Cliff Atkinson: Getting Started with Beyond Bullet Points (38 pages) Transform your presentations--and boost your impact--with practical, easy-to-apply techniques for using PowerPoint 2007. Best-selling author Cliff Atkinson is helping revolutionize the way Fortune 500 companies design and deliver their critical PowerPoint presentations. Download an advance chapter from the new edition of Beyond Bullet Points (Microsoft Press, 2007). |
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Bonus Gift #16: Lori Silverman: Five Sides to Story: Which Are You Missing?" (5 pages, pdf) In this article from Communication World, storytelling expert Lori Silverman uses examples from organizations around the world to highlight five practices surrounding the use of stories. Also revealed for the first time, showcasing the true power of stories, are the aggregate results from the more than 70 examples in her book, Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results. |
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Bonus Tool #17: The Ultimate Guide to Anecdote Circles (32 pages) Shawn Callahan is Founder of Anecdote, an Australian corporate anthropology firm that helps companies retain valuable knowledge when people retire, facilitates change management, helps assess the impact of hard to measure initiatives (like culture change or learning programs) and helps foster effective knowledge flow and collaboration. This guide to anecdote circles will show you how to find stories in your organisation so you can better understand what's really happening. |
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Bonus Tool #18: Richard Stone: The Healing Art of Storytelling (autographed book) (ALREADY CLAIMED) Storytelling is not merely an art; it is a lifeline to understanding, both between persons and within an individual psyche. Richard Stone's book offers a series of exercises to help individuals reclaim and polish the stories our real lives are waiting for us to tell. An an excellent resource for teachers, seniors, and spiritual seekers. Note: this offer was limited to the first person to apply. The winner was Mike Cormack, Lidcombe, NSW, Australia. |
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Bonus Tool #19: Katharine Hansen: Tell Me About Yourself: Storytelling that Propels Careers (10 pages) This chapter of Katharine Hansen's book focuses on a powerful use of storytelling - telling stories to advance your career, whether by moving up in your current organization or landing a job in a new organization. |
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Bonus Tool #20: Guide to crafting a better story: Svend-Erik Engh (9 pages)Svend-Erik Engh is a master storyteller in Denmark and he has been teaching for 20 years, in universities, high schools and in business. Svend-Erik shows here how to improve your story so that it fits your purpose. |
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Bonus Tool #21: Randy Dipner & Mark Henry: Telling the Compelling Technology Story (9 pages) Telling a compelling story about innovative technology should be easy, but for many writers it is a challenge. In “Telling Your Technology Story” Randy Dipner and Mark Henry, the SBIR Guys, present a concise methodology for presenting you technology story in a way that will win support from decision-makers and business plan readers. |
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Bonus Tool #22: Larry Johnson: How Storytelling In Schools Creates Successful Leaders(63 minute podcast) Larry Johsnon is frequently running into young adults who credit the opportunity to work on storytelling in a comfortable setting in school with giving them the courage and ability to stand in front of groups and talk, with story, as activists, as trainers, or as small business leaders. That's because the skill of communicating and connecting (which story does) orally is central to leadership. This podcast is about why and how to help school children love storytelling and let it impact and strengthen their inherent leadership in family, work, and community. |
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Bonus Tool #23: Rachel Carey DeBusk et al: Sharpening Your Culture Quotient (8 pages, pdf) Culture Mine is a trio of consulting partners—Debbie Cullen, Rachel Carey DeBusk, and Stokley Towles—committed to helping organizations develop a stronger identity through knowing and telling their stories. In this colorful 8 page paper, the trio use a series of stories to explore how the cultures of organizations can help or hinder their success. The piece concludes with some suggestions for leaders looking to explore cultural dynamics in their companies. |
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Bonus Tool #24: Connie Ingram: Mentoring In the Mirror (5 pages) Very often we can clearly see what others need to succeed. However, it is more difficult to view our own “blind spots”. Mentoring in the mirror will help women take a closer look at the details of their fulfillment in the workplace and as women. Connie Ingram addresses the question: How can women find fulfillment in their careers and in the workplace in the midst of a masculine oriented work world? |
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Bonus Tool #25: Stan Garfield: 36 Useful Maxims for Sharing Knowledge, Leadership and Personal Growth (2 pages) Knowledge sage, Stan Garfield, was asked what are the tried and true ‘classics’ and what are the newer or ‘emergent’ maxims that you find yourself relying on in your current conversations. The result is this fascinating collection of insights. |
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Bonus Tool #26: The dark side of KM: Risk management (27 pages) Knowledge management has tended to focus on sharing what we already know, and paid insufficient attention to dealing with what we don’t know, i.e. risk. The current economic instability flowing from the sub-prime mortgage debacle shows the costs of not management risk. In this 27 page paper, Steve Denning defines risk management, analyzes its role and modalities and shows what can—and cannot—be done about it. |
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Bonus Tool #27: What is knowledge management? (20 pages) This classic paper (20 pages) was a critical input into the 1998 World Development Report on knowledge. Although nine years old, its insights have stood the test of time. Now unavailable on Amazon, you can get it here. |
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Bonus Tool 28: Richard McDermott: Free coaching 45 minute free consulting/feedback session on community building (NEW - LIMITED QUANTITIES)Richard McDermott is co-author of the classic work on creating communities of practice, "Cultivating Communities of Practice" (Harvard Business School Press, 2002). He is the subject matter expert for the largest international study of the impact of communities on individual and organizational performance. Richard is offering 45 minutes free consulting and feedback on community building. The offer is limited to one per organization, and a total of twenty overall. You would pay dearly for this in the marketplace. Here Richard is offering it for free. |
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Bonus Tool #29: Madelyn Blair: Free Coaching To Keep Your Knowledge Fresh: One hour (LIMITED QUANTITIES) If you feel that you are not able to stay current or otherwise keep up with changes in your field of work or interest, you might consider a strategy that will allow you to keep your knowledge fresh and alive. Madelyn Blair has been working in this field for the last 20 years and comes with the latest ideas on knowledge and information. She is offering 1 hour of free coaching in this new field. (Skype available) NOTE This offer is limited to the first ten people who apply. |
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Bonus Tool #30: Improve your storytelling: one-hour FREE coaching by Svend-Erik Engh (LIMITED QUANTITIES)Svend-Erik Engh is a master storyteller in Denmark and he has been teaching for 20 years, in universities, high schools and in business. Svend-Erik will show you how to improve your story so that it fits your purpose. (Skype available) NOTE This offer is limited to the first twenty people who apply. |
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Bonus Tool #31: Michael Margolis: Free telephone coaching session on “Crafting the right story for Innovation” (1 hour). (LIMITED QUANTITIES) |
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Bonus Tool #32: Connie Ingram: Free On-Line Mentoring Session for Women (One hour) (LIMITED QUANTITIES) Very often we can clearly see what others need to succeed. However, it is more difficult to view our own “blind spots”. Connie Ingram's mentoring addresses the question: How can women take a closer look at the details of their fulfillment in the workplace and find fulfillment in their careers and in the workplace in the midst of a masculine oriented work world. NOTE This offer is limited to the first five people who apply. |
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Bonus Tool #33: Leadership exercises and templates (15 pages)
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Bonus Tool #34: Tips and tricks on implementing the book (90 min. audio)Steve Denning’s discusses with business revolutionary, Seth Kahan, how to go about implementing the principles of the The Secret Language of Leadership: with practical advice on how to get maximum value from the language of leadership, including (1) the enablers of leadership; (2) the language of leadership; and (3) the meaning of leadership. |
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Bonus Tool #35: Mastering the Springboard Story (54 minutes streaming video)The springboard story is the most valuable of the leadership stories. That's because it performs the central task of leadership: communicating a complex idea and sparking action. Steve Denning’s training DVD, on Mastering the Art of the Springboard Story, a 54 minute video, normally sells for $299. Here you get it in streaming video at no additional cost to you. |
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Bonus Tool #36: Steve Denning reads the Preface to The Secret Language of Leadership (34 minute audio)In the Preface to The Secret Language of Leadership, Steve Denning tells the story of his own leadership journey.
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Bonus Tool #37: Ten Minutes That Helped Change the World Bank (slides)In The Secret Language of Leadership, I describe a ten-minute presentation to the Change Management Committee of the World Bank in April 1996, which had a dramatic effect on its immediate audience, and ultimately the whole organization. Here you can see the slides of that presentation. |
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Bonus Tool #38: Michelle James: Free telephone coaching session for Entrepreneurs “Creating Your Future Story” (1 hour). (LIMITED QUANTITIES)Emerging your future story leads to fresh business ideas and approaches. Michelle James, CEO of The Center for Creative Emergence and business creativity coach, is offering free telephone coaching sessions for entrepreneurs to develop the story of what's next in your business based on what's most alive for you. In the session, you will access and cultivate the emergent story upon which you can take inspired action. NOTE This offer is limited to the first fifteen people who apply. |
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Bonus Tool #39: Dave Snowden: Facilitating Inovation Within The Organization (NEW)Here's a new bonus tool from Dave Snowden, whose wonderful article, "A Leader's Framework for Decision Making," appears in November's Harvard Business Review. Copyright prevents him from making that article available here. But you can get a lot of the same insights from his 2004 article, "Facilitating Innovation Within the Organisation": it describes the process by which finance can support innovation within the organization (from The Institute of Chartered Accountants - Faculty of Finance and Management: September 2004 Newsletter). |
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For bulk purchasers of The Secret Language of Leadership, a free DVD: (LIMITED TIME ONLY)BUY 20 COPIES OR MORE OF THE SECRET LANGUAGE OF LEADERHIP AND GET A FREE TRAINING DVD: If you buy twenty copies or more of this book on or before November 3, 2007 for your boss, your subordinates, your colleagues, your friends and your family you can get a free training DVD showing how to master the springboard story. The DVD normally sells for US$299.00. You get it for free. Just send a copy of your purchase details to steve@stevedenning.com or fax to me at the following fax number: USA: 202-686-0591, along with your mailing address, and I’ll send you the DVD at no additional cost to you. |
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Here's how to get all the bonus tools now: | ||||||||||||||||
First, click here to order the book from Amazon this week: Then return to this website and fill out the form below with your purchase order details from Amazon to get all of the extraordinary supplementary leadership tools, at no additional cost. P.S. Please go ahead and share this offer with your colleagues and friends! |
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Thank you for ordering. Enjoy your bonus gifts! |
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Enter your
information and order number in this form to receive your bonus tools.
Questions? Please e-mail me or write to me at: Steve Denning, 4515 Klingle Street NW, Washington DC 20016. |
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