Master Business Narrative

• What is a story?
• Definitions of story and narrative
• Different types of story
• The importance of oral storytelling
• Why stories need single protagonists
• How to tell a springboard story
• What is a springboard story?
• Craft, frame and perform a springboard story
• Creating High-Performance-Teams
• The Secret Language of Leadership
• Why giving reasons to a skeptical audience doesn't work
• The new triad of leadership communication
• The enabling conditions of leadership communication
• Beyond storytelling: narrative intelligence
• From "sales pitch" to "trusted partnership"
• Principles of PowerPoint Hygiene
• World Bank presentation of April 26, 1996
• Five different types of leaders
• Creating High-Performance Teams
• Where to use storytelling: Business uses of storytelling
• Storytelling to ignite organizational change
• Storytelling for communications: the knowing-doing gap
• Storytelling to capture tacit knowledge
• Storytelling to embody and transfer knowledge
• Usingstories for innovation
• Storytelling to build community
• Storytelling to enhance technology
• Storytelling for individual growth

• How storytelling communicates complex ideas
• Narrative vs abstract thinking : Jerome Bruner
• Communications as media : the conventional view of Roman Jakobsen
• Communications the interactive view : Walter Ong
• Communications as social flow : David Bohm
• Stories and archetypes : Carl Jung
• Engineering vs ecological viewpoints : John Seely Brown
• Storytelling and persuasion : Selling vs leading
• Storytelling and genuine persuasion
• Storytelling and seduction : Jean Baudrillard
• Storytelling and openness : de Bono
• Narrative intelligence and innovation: Clayton Christensen et al
• Why isn't storytelling taken seriously?
• Why does science despise storytelling?
• Storytelling and zen: Eastern concepts of knowledge
• Storytelling and post-modernism: Jean-François Lyotard
• Storytelling in Civic and Political Leadership
• Springboard stories in literature: How great writers used them
• Plato's Symposium
• Parables of Jesus Christ
• Boccaccio's Decameron
• Scheherazade and the 1001 Nights
• Shakespeare: Henry V: The speech of St. Crispian's Day
• Shakespeare: Othello's seduction of Desdemona
• Quotations onstorytelling